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Webinar Recap | Brand Purpose in Divided Times: Four Strategies for Brand Leadership

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On October 10, along with our partners at BBMG, we hosted a webinar titled:

Brand Purpose in Divided Times - Four Strategies for Brand Leadership

One of the greatest challenges facing brands today is the ability to connect deeply with consumers. This is particularly difficult in a context of low trust in business, shifting consumer expectations and more choice in a global economy. In order for brands to build trust and connect with consumers, a new approach is required that must begin with purpose and intention.

In this webinar, Eric Whan, Director at GlobeScan and Raphael Bemporad, Chief Strategy Officer at BBMG, were joined by Emmanuelle Wargon, Vice President Corporate Affairs at Danone and Christopher Miller, Social Mission Manager, Activism Manager at Ben & Jerry's to share recent consumer research and perspectives on this enormous opportunity for brands to meet the needs of humanity and move us forward as an inclusive, collaborative, empathetic, and purposeful society, and thereby deepening relations with consumers. 

Via the links below you can explore the full recording, presentation slides, press release, and full report this webinar was based upon:

Watch the full recording:

 

Download the presentation slides

Download the full report

Read the Press Release

 


Please contact me directly with any questions:

Robin Miller |  This email address is being protected from spambots. You need JavaScript enabled to view it.  | Twitter | Read Bio

About GlobeScan

GlobeScan is an evidence-led strategy consultancy focused on stakeholder intelligence and engagement. Offering a suite of specialist research and advisory services, GlobeScan partners with clients to meet strategic objectives across reputation, sustainability and purpose. GlobeScan’s overarching purpose is to help our clients redefine what it means to be in business. www.GlobeScan.com

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Guest 20 October 2017

The GlobeScan Espresso Blog offers weekly insight from GlobeScan team members, based on our expertise in stakeholder intelligence and engagement, as well as client experience, and supported by our unique global trends archive.

The Featured Finding offers a weekly insight from GlobeScan's unique global survey data archive. Every Friday, we share and interpret a topical finding from one of GlobeScan's most recent studies conducted among global publics or key opinion formers, focusing on business in society, the environment, the economy, industry reputation and global trends. You can also view all the Featured Findings published since 2010 by topic and geography
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